Tag Archives: marketing

Interview with Jeffrey Donley

In this space, WestBow Press publishes articles written by our authors in which they share some aspect of their self-publishing journeys. The following blog is from Jeffrey Donley, author of The Counterfeit Christmas: What the Gospels Really Teach About the Birth of Jesus. To begin your self-publishing journey, get your free WestBow Press publishing guide today! Tell us…

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Debra Rosen’s Tips on Hosting a Successful Book Signing

In this space, WestBow Press publishes articles written by our authors in which they share some aspect of their self-publishing journeys. The following blog is from Debra Rosen, author of Inspiration for Autism, A Pathway to Hope and Resources. For info about Debra visit her websites debrosen.com and inspirationforautism.com. To begin your self-publishing journey, get your free WestBow Press…

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Pete Nikolai: How to do a Book Giveaway on Goodreads

Goodreads is a “social cataloging” site that has become a hub for connecting authors and readers. A popular marketing tool authors and publishers have employed in recent years are Goodreads Giveaways. With more than 20 million monthly visitors, Goodreads — which was acquired by Amazon in 2013 — provides a valuable platform to allow unknown…

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Laurie Norlander: “One Year Later”

From time to time in this space, WestBow Press publishes articles written by our authors in which they share their tips and strategies that have helped them achieve a successful self-publishing journey. The following are the words of Laurie Norlander, author of “Mirror Images.” My self-publishing journey began atypically when I received an email announcing my novel, Mirror Images,…

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Sandy Betgur: Tips for Using Trade Shows in Your Marketing Plan

From time to time in this space, WestBow Press publishes articles written by our authors in which they share their tips and strategies that have helped them achieve a successful self-publishing journey. The following are the words of Sandy Betgur, author of God’s Song: Psalms in Rhyming Meter Being an exhibitor at a trade show, convention, seminar, or…

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Eileen K Parsons: Writing, Selling, and Keeping Your Sanity

From time to time in this space, WestBow Press publishes brief accounts, written by our authors, about how self-publishing their books has affected their lives. The following are the words of Eileen K Parsons; author of “The First Rose of Summer.” Prior to publishing my novel, “The First Rose of Summer,” if anyone had ever said to…

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The Big Trend in Book Publishing

Tim O’Reilly recently gave an interesting speech and interview at the Tools of Change conference on the future of book publishing. Following are some key points that I took away from them: Obscurity is the biggest threat that authors face. Things change because creative people see problems to solve and are not afraid of the future. The people who…

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Book Marketing: Self-Publishing vs. Traditional Publishers

One reason authors want to have their book traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers, such as Thomas Nelson, have a staff that focuses exclusively on driving sales through advertising, publicity and other marketing tactics. They have connections with various media and sales outlets that very few self-published…

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