Tag Archives: trade shows

Pete Nikolai: Maximizing Results from Writer’s Conferences & Events

Pete Nikolai, publisher of WestBow Press and director of publishing services for Harper Collins Christian Publishing, is a frequent attendee and presenter at industry events. Last month Nikolai spoke at the Orange County Christian Writers Conference and, in June, he will present at the Southern Christian Writers Conference. Nikolai looks forward to these gatherings as “they provide…

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Sandy Betgur: Tips for Using Trade Shows in Your Marketing Plan

From time to time in this space, WestBow Press publishes articles written by our authors in which they share their tips and strategies that have helped them achieve a successful self-publishing journey. The following are the words of Sandy Betgur, author of God’s Song: Psalms in Rhyming Meter Being an exhibitor at a trade show, convention, seminar, or…

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