All posts by Pete Nikolai

The Big Trend in Book Publishing

Tim O’Reilly recently gave an interesting speech and interview at the Tools of Change conference on the future of book publishing. Following are some key points that I took away from them: Obscurity is the biggest threat that authors face. Things change because creative people see problems to solve and are not afraid of the future. The people who…

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Book Marketing: Self-Publishing vs. Traditional Publishers

One reason authors want to have their book traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers, such as Thomas Nelson, have a staff that focuses exclusively on driving sales through advertising, publicity and other marketing tactics. They have connections with various media and sales outlets that very few self-published…

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What a Year!

It’s that time of year when many of us tend to look back and think of what has happened and what we have accomplished. For WestBow Press, Thomas Nelson and book publishing in general, 2012 has been a year of change and growth. WestBow Press continues to help a record number of aspiring authors fulfill…

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Getting Endorsements and Reviews

One of the top reasons readers purchase a particular book is the book’s endorsements and reviews. Yet many books don’t include a single endorsement on their cover or have a single review on the major online retailers’ sites. Endorsements and reviews provide confirmation of the book’s quality and remove uncertainty from the transaction. Online reviews…

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