Category Archives: Marketing

Debra Rosen’s Tips on Hosting a Successful Book Signing

In this space, WestBow Press publishes articles written by our authors in which they share some aspect of their self-publishing journeys. The following blog is from Debra Rosen, author of Inspiration for Autism, A Pathway to Hope and Resources. For info about Debra visit her websites debrosen.com and inspirationforautism.com. To begin your self-publishing journey, get your free WestBow Press…

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Fishing for Sales

A few years ago, when I was first researching options for publishing my book, I saw warning signs posted all over the internet: Danger! Shark-infested waters! If trying to get a book published is like swimming with sharks, then promoting a book is like going out to sea on a fishing expedition. For those writers…

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WestBow Press author Lyn Leahz on Using Social Media to Promote Your Book

In this day and age, if you want to promote something, it is imperative that you are on social media. Between laptops, tablets and smart phones, social media is easily accessible, even on the go. Different social media sites allow you to find and interact with people who have similar interests as you, helping you…

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5 Tips for Keeping an Author Blog

When I published my first book, one of the things that most frightened me was doing my own marketing. I discovered the best way to market my book was through social media, and that included a blog. There are many kinds of blogs, from how-to’s to devotionals. Whatever your interest is, there is a blog…

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Tick Tock, How Do You Fit Writing and Marketing on the Clock?

WestBow Press author, J.V. Carr, knows a thing or two about a busy schedule. She juggles raising children and maintaining a household on top of sharing her book’s message. Learn more about how she finds time for her time-consuming responsibilities.   Do you have busy days? A crazy work schedule? A busy house that steals…

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Book Marketing: Self-Publishing vs. Traditional Publishers

One reason authors want to have their book traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers, such as Thomas Nelson, have a staff that focuses exclusively on driving sales through advertising, publicity and other marketing tactics. They have connections with various media and sales outlets that very few self-published…

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PR Tips, Part 1: How to Land an Interview

Marketing is sharing what you love with people who want to hear about it. But, it can be tough to find your niche. Follow these five tips on how to land an interview, and you just might find marketing isn’t as daunting as it may seem. Don’t always think bigger is better.  Sometimes what God…

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