Goodreads is a “social cataloging” site that has become a hub for connecting authors and readers. A popular marketing tool authors and publishers have employed in recent years are Goodreads Giveaways. With more than 20 million monthly visitors, Goodreads — which was acquired by Amazon in 2013 — provides a valuable platform to allow unknown…
Read moreFrom time to time in this space, WestBow Press publishes articles written by our authors in which they share their tips and strategies that have helped them achieve a successful self-publishing journey. The following are the words of Laurie Norlander, author of “Mirror Images.” My self-publishing journey began atypically when I received an email announcing my novel, Mirror Images,…
Read moreFrom time to time in this space, WestBow Press publishes articles written by our authors in which they share their tips and strategies that have helped them achieve a successful self-publishing journey. The following are the words of Sandy Betgur, author of God’s Song: Psalms in Rhyming Meter Being an exhibitor at a trade show, convention, seminar, or…
Read moreFrom time to time in this space, WestBow Press publishes brief accounts, written by our authors, about how self-publishing their books has affected their lives. The following are the words of Eileen K Parsons; author of “The First Rose of Summer.” Prior to publishing my novel, “The First Rose of Summer,” if anyone had ever said to…
Read moreCreating awareness of your name and book is an essential part of an author’s marketing strategy. A media kit or press kit is the easiest and quickest way to reach anyone from a blogger to a publishing company. It allows you to gather all of your information into one place that can easily be seen…
Read moreEach April (National Poetry Month), people across the country get excited about reading and writing poems. But what do you do once you’ve actually written and published your own book of poetry? How do you reach out to readers and attract an audience? Here are five ways to promote you book of poetry: Make your poems…
Read moreTim O’Reilly recently gave an interesting speech and interview at the Tools of Change conference on the future of book publishing. Following are some key points that I took away from them: Obscurity is the biggest threat that authors face. Things change because creative people see problems to solve and are not afraid of the future. The people who…
Read moreOne reason authors want to have their book traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers, such as Thomas Nelson, have a staff that focuses exclusively on driving sales through advertising, publicity and other marketing tactics. They have connections with various media and sales outlets that very few self-published…
Read moreMarketing is sharing what you love with people who want to hear about it. But, it can be tough to find your niche. Follow these five tips on how to land an interview, and you just might find marketing isn’t as daunting as it may seem. Don’t always think bigger is better. Sometimes what God…
Read moreWho is J.L. Robb? J.L. Robb is a husband, father and grandfather. He served four years as a U.S. Navy Corps man during the Vietnam Conflict, graduated with a B.S in Zoology from N.C. State University and is the President of the Duluth Civitan Club. He currently lives in a suburb of Atlanta, Georgia. The…
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