Tag Archives: WestBow Press

Q&A with Alison Holen, Cover Design Supervisor

Cover design is an important aspect when publishing a book, and it is something all authors struggle with. We talked with Cover Design Supervisor Alison Holen to gather advice and insight from an experienced cover designer. The image for today’s entry is an example of Alison Holen’s work. WBP:  Why is a good cover design important to your book?…

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Book Marketing: Self-Publishing vs. Traditional Publishers

One reason authors want to have their book traditionally published is to capitalize on the publisher’s marketing resources and experience. Traditional publishers, such as Thomas Nelson, have a staff that focuses exclusively on driving sales through advertising, publicity and other marketing tactics. They have connections with various media and sales outlets that very few self-published…

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PR Tips, Part 2: How to Prepare for an Interview

Last week we discussed five tips for landing an author interview. Once you’ve done the hard work of building your contact list, sending out press releases and building your author platform, it’s important to prepare yourself for the moment your efforts pay off and an interview opportunity presents itself.  Here are five tips to make…

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Writing Tip & Prompt: Don’t Overwrite

On Fridays, we like to share writing tips and tricks with our readers. We hope this section will encourage and inspire you to continually improve as a writer. Writing Tip – Don’t Overwrite Remember, you don’t necessarily need a paragraph describing the bus or a character’s kitchen, unless you’re absolutely sure such descriptions are necessary…

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PR Tips, Part 1: How to Land an Interview

Marketing is sharing what you love with people who want to hear about it. But, it can be tough to find your niche. Follow these five tips on how to land an interview, and you just might find marketing isn’t as daunting as it may seem. Don’t always think bigger is better.  Sometimes what God…

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