In this day and age, if you want to promote something, it is imperative that you are on social media. Between laptops, tablets and smart phones, social media is easily accessible, even on the go. Different social media sites allow you to find and interact with people who have similar interests as you, helping you hone in on where on social media you should be promoting your book.
As a single mom who works, I have relied heavily on social media to promote my book; it is my lifeline! Taking advantage of all the social media platforms is totally free, and it’s something that anyone can do if they have determination and apply themselves. Social media is available 24/7 and you can use it according to your schedule; it even allows you to schedule your posts in advance. You didn’t write your book for nothing, you want people to read it! But, they’re not going to read your book if you don’t get out there, in front of as many eyes as you can, and promote your book.
One social media platform that has helped me build the buzz around my book is blogging. If you’re thinking of starting a blog, try to think of something that you’re good at that would also interest the public. Before I even had a publisher for Soul Deceiver, the first book in my trilogy, I sat down and created a WordPress blog. I had no idea what I was doing, and it was not exactly user friendly, but I figured it out and eventually I was getting thousands of hits. The first month I only had 19 views, and only a little over 200 the second month, but by the end of the year, I was getting 20,000 views a month, and now, I can get up to 36,000 views on a good day!
A good way to bring views to your blog is by putting it out through your different social media platforms. I used WordPress for my blog, which has a sharing function that makes it easy for you to post your blog on all of your social media platforms, such as Facebook, LinkedIn and Twitter. If you keep multiple blogs, you can bring more hits to your posts by re-blogging articles from one blog on the other.
Another way to bring attention to your blog and other social media platforms is to take the time and like and follow other people’s blogs and pages that are relevant to your book and its genre. When you follow someone’s blog or page, oftentimes they will check out your blog or page, and maybe even follow them in return. Be sure to interact with those who comment on your pages, as well as commenting on the pages of those you follow. To keep people coming to your pages, you’ll want to post relevant content regularly.
Getting your social media platform started can be discouraging if it does not take off right away, but you must persevere.
“And let us not grow weary while doing good, for in due season we shall reap if we do not lose heart.” – Galations 6:9 NKJV
Even though social media was not around when the Bible was written, it still applies when telling you not to give up. You poured your heart and soul into your message, turning it into a self-published book, you can’t give up and must push forward in your social media efforts. Without God’s help in my endeavors, I would not succeed. With His help and direction, I am pressing forward in getting my message to the public through my book. If God gave you a message, He wants your message heard, and if you want your message heard you need to utilize social media.
You will never believe the difference promoting your book on social media can make until you do. Social media enables you to promote your book to hundreds of people who are interested in what your book has to say. The internet is a great way to reach people, and it is a vital tool for promoting your self-published book. Between Facebook, Twitter, Pinterest, LinkedIn, WordPress, and all of the other social media platforms, you are bound to find a social media platform that works best for your book.
When it comes to using social media marketing, it is important to remember that it doesn’t matter how many sites you are using to promote your book, but how many sites you are using well to promote your book. If you only feel comfortable using one or two sites in the beginning, that is fine. Promoting your book through social media is a on-going learning process, and if you do things right, have faith in God and don’t give up, you can and will succeed. Your book’s success depends on you and how much time you want to invest. The sky is the limit!
Lyn Leahz is a Christian author using her gift of writing to glorify Jesus. She published Soul Deceiver, the first book in her Eternal Soul Series, with WestBow Press, a division of Thomas Nelson. Her hope is to bring people to repentance through her writing, and to bring those who do not know Him as Lord of their lives to the cross of Jesus Christ.
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