WestBow Press was delighted to be present at the Los Angeles Times Festival of Books this past weekend on April 20 and 21. This was the 18th year of the LA Times Festival, and it was its second time being held at the University of Southern California campus.
With over 150,000 attendees, the LA Times Festival of Books is one of the largest book festivals in the country. We at WestBow Press loved seeing so many people there interested in reading, writing and publishing. Los Angeles’ warm and sunny weather provided an ideal weekend for readers to spend time at an outdoor festival. Local families and USC students weren’t the only ones enjoying the events at the festival – numerous celebrities, entertainers and media outlets were present, keeping the energy up throughout the entire event.
WestBow Press was able to feature 24 different titles at the LA Times Festival of Books. By being featured at this event, these books were on display in the WestBow Press Book Gallery, listed in the catalog made available as a free takeaway for festival attendees and they were for sale in the Indie Author Bookstore. These three different avenues of exposure gave readers three different ways to learn about the featured titles and the authors.
Events where literature is the main focus, such as the LA Times Festival of Books, are a great opportunity for WestBow Press authors to reach a highly interested crowd of people who are passionate about books and reading. This weekend, readers of all ages were able to browse for new books and new authors, giving those who have published with WestBow Press a chance to broaden their fan base and build upon their marketing platform.
Aspiring authors and authors who are interested in finding out how they can reach out to their target audiences are also attracted to literature-based events. We are always pleased to meet aspiring authors and fortunately for these writers, we were there to help answer any questions they had. We are always proud to help our authors achieve their dreams!